Company Profile

Company Overview

Company Name	Japan Marketing Agency Co. Ltd.
Business Activities	Market research and market research-based consultation services
Founded	April 1968
President	Yaeko miyazawa
Head Office	6th Floor, KN Shibuya 1 Bldg., 13-11 Udagawacho, Shibuya-ku, Tokyo 150-0042
Employees	Tokyo: 55 Osaka: 6
Affiliations	Japan Marketing Association Japan Marketing Research Association European Society of Opinion & Marketing Research (ESOMAR)

Located in the heart of Shibuya Center Gai, the birthplace of trends in Japan

Osaka Office:

7^th Floor, Boｍbay Bldg., 1-3-15 Minamihonmachi, Chuo-ku, Osaka-shi, Osaka

Market Research Services

Qualitative

Research that elicits subjects’ opinions through methods such as interviews

• Focus Group Interviews

  Roundtable-style interviews with around six subjects

• Depth Interviews

  One-on-one interviews that examine topics in greater depth

• Observational Research

  Observation of subjects’ behavior to understand actual conditions in greater detail

• Other qualitative research

  Including shopper insight, eye tracking, and MROC

Quantitative

Research that gathers percentage data from large subject groups through methods such as questionnaires

• Online Surveys

  Questionnaire surveys implemented with monitor panelists registering online

• Central Location Tests (CLT)

  Surveys gathering subjects at a central venue to give actual product evaluations

• Home Use Tests

  Surveys where subjects use test products in their homes to evaluate them in the environments where they are actually used

• Other quantitative research

  Postal surveys, street interviews, in-home interviews/drop-off & pick-up surveys, mystery shopper surveys, iPad surveys, etc.

The Product Development Process and
The Optimal Corresponding Research