Company Profile

Company Overview

Company NameJapan Marketing Agency Co. Ltd.
Business ActivitiesMarket research and
market research-based consultation services
FoundedApril 1968
PresidentKazuto Imai
Head Office6th Floor, KN Shibuya 1 Bldg.,
13-11 Udagawa-cho, Shibuya-ku, Tokyo 150-0042
EmployeesTokyo: 55 Osaka: 6
AffiliationsJapan Marketing Association
Japan Marketing Research Association
European Society of Opinion & Marketing Research (ESOMAR)

Located in the heart of Shibuya Center Gai, the birthplace of trends in Japan

JMA Tokyo Head Office Test Room

JMA Tokyo Head Office Test Room

JMA Lower Spain Zaka Test Room

JMA Lower Spain Zaka Test Room

JMA Koen-dori Interview Room

JMA Udagawa-cho Utility Room

Osaka Office:

7th Floor, Bonbei Bldg., 1-3-15 Minamihonmachi, Chuo-ku, Osaka-shi, Osaka


Market Research Services

Qualitative

Research that elicits subjects’ opinions through methods such as interviews

  • Focus Group Interviews
    Roundtable-style interviews with around six subjects
  • Depth Interviews
    One-on-one interviews that examine topics in greater depth
  • Observational Research
    Observation of subjects’ behavior to understand actual conditions in greater detail
  • Other qualitative research
    Including shopper insight, eye tracking, and MROC

Quantitative

Research that gathers percentage data from large subject groups through methods such as questionnaires

  • Online Surveys
    Questionnaire surveys implemented with monitor panelists registering online
  • Central Location Tests (CLT)
    Surveys gathering subjects at a central venue to give actual product evaluations
  • Home Use Tests
    Surveys where subjects use test products in their homes to evaluate them in the environments where they are actually used
  • Other quantitative research
    Postal surveys, street interviews, in-home interviews/drop-off & pick-up surveys, mystery shopper surveys, iPad surveys, etc.

The Product Development Process and
The Optimal Corresponding Research

The Product Development Process and 
The Optimal Corresponding Research