Reserch Results of 2003

JMA's Research Techniques

Qualitative Research

DGI reaches the depths of consumers' psyche to find the underlying elements of their opinions.

• New product development survey (e.g., concept, name, or package)
• Collecting opinions of users in which cases unfit for mass sampling method.
• Collect opinions after home use test.
• Awareness survey on a specific theme.

Note: Intensive group interview(60pminute intensive session on a well-defined theme) is also available.

Quantitative Research

JMA Central Location Test is a quick and quality research. (JMA test room is facilitated with monitoring system)

• Product test(e.g., food / beverage taste test)
• Concept check
• Commercial message test
• Package test
• Advertising copy test

Observation group interview

The emphasis of this group interview is on observation analysis.

• Collect activity information on preschool and elementary school children who are otherwise difficult to interview.
• Cooking simulation in a test kitchen (pinpoint cooking problems).
• Understanding shopping behavior by using a retail stand.

Door-to-door survey (interview, confined, and home use test)

This survey is used to collect basic data for understanding the entire market as well as for final product check.

• Demand trend survey.
• Customer satisfaction survey.
• Corporate or brand image survey.
• Home use test.

In-depth interview

Our skillful interviewers are available to conduct interviews. Clients may attend interviews.

• Understanding the details of product usage.
• Collect qualitative information such as reason of use, point of dissatisfaction with the product.
• Collect visual information (shoot photographs in homes).
• Collect information including related products.
• Evaluation of brands and manufactures by storeowners and for managers.
• Market trend survey aas seen from the distribution side.
• Collection of opinions from corporate buyers.

Internet research

Collect data from a large sample at low cost and in real-time. A benchmark test can be held every month at the same annual cost as holding one conventional benchmark test per year.

• Collect data from sample that is difficult to find (e.g., users of a product recently put on the market).
• Continuous tracking survey of the same sample.
• Survey that combines other techniques (e.g., mail or HUT).

Street interview

This style of interview is suitable when the theme of the interview is specific. It can be used when data is needed quickly for an upcoming meeting.

• Naming survey.
• Penetration survey (e.g., pure recollection, recognition rate, and purchase experience rate).
• Commercial message evaluation (using a portable Video cassette viewer).
• Follow-up survey of purchasers (e.g., motivation for the purchase, usage of the product and intention for repeating the purchase).

Telephone survey

Telephone survey is inexpensive and can be conducted anywhere in Japan. JMA can quickly execute the survey and tally the results.

• Sampling survey form designated customer lists.
• Product penetration survey.
• Find prospects.
• Check the penetration of advertising campaign.

Mail survey

Makes an effective use of customer lists on hand.

• Customer satisfaction survey.
• User awareness survey.
• Brand image survey.
• Sales promotion effect survey.