JMA's DGI is backed by a wealth of knowledge and experience

Since the outset, we have recognized the crucial nature of DGI as a survey technique for bringing out the true feelings form consumers, and have constantly worked to improve our skills with this technique. Our experience is the history of evolution of group interviews.

JMA's group interview is always a DGI

We chose to add 'detailed' to the name 'group interview' because we wanted to dig deeper into the sample's psyche and find out what even the sample did not realize. By bringing out the latent values hidden behind consumer behavior, DGI reveals new key values among consumers.

JMA's interviewers not only have professional skills, but are able to see from the viewpoint of any sample

JMA's interviewers naturally have the marketing skills to make objective analysis. At the same time, they know the importance of seeing from the sample's perspective.

DGI work flow

Orientation sessions are repeated to analyze the theme from various angles.

JMA does not stop there, but it also proposes long-term solutions.