CLT (Central Location Test) Japanese Site

JMA Central Location Test is a quick and quality research

JMA's Central Location Test (CLT: hall test) is a quick and high-quality service for checking a product before its launch, testing the shelf appeal of a package, checking a design, checking a concept, or measuring the effectiveness of a commercial film. This speedy and accurate test is packed by 30 years of experience and knowledge.

Work flow of JMA Central Location Test

CLT work flow

JMA's CLT facilities and operation network

JMA maintains three test rooms and a GI room in its head office next to Shibuya PARCO, 50 locations in the metropolitan Tokyo area, 100 Locations and supervisors in major cities around the country, and affiliation with research companies in major cities overseas.

Test room / Monitor room

JMA's Testt room is facilitated with monitoring system in a separate room.

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