Corporate Info History Japanese Site

History

1968
AprilNihon Marketing Agency is established in Osaka with 1.8 million yen of capital to conduct primarily marketing research.
1969
MarchOffice expansion. Capital is increased to 3.6 million yen.
AprilThe office opens in Takadanobaba and begins business to mark the company's entry into the Tokyo market.
1970
JuneTokyo office moves to Shibuya.
1975
JulyTokyo office is incorporated with capital of 5 million yen and named 'Nihon Marketing Agency Tokyo.'
1978
AprilThe company becomes ' Nihon Marketing Agency' after removed 'Tokyo' from the company name. From this point, Nihon Marketing Agency is composed of two companies (Tokyo and Osaka). Tokyo head office increases capital to 10 million yen.
1982
MayTokyo head office increases capital to 15 million yen. A national network of consumer test is completed.
1985
MayThe fieldwork organization completes.
1990
AprilNihon Marketing Agency Tokyo Head office is renamed 'Japan Marketing Agency Co., Ltd.'
1992
MarchOsaka Office opens in Hirano-cho, Chuo-ku, Osaka.
AprilCapital is increased to 35 million yen.
1994
FebOsaka office moves to Minami-honmachi.
1999
MarchCompletion of new test room at Tokyo head office.
2001
MayGroup interview facility opens in Shibuya, Tokyo.
2003
NovAcquisition of Privacy Mark System by Japan Information Processing Development Corporation
2005
OctTokyo head office moves

Profile of JMA Founder Tsuneharu Kojima (May 1935 - September 1992)

1935
MayBorn in Fengtian City, Manzhou.
1960
MarchGraduated form Osaka City University with major in Sociology.
1964
SepAfter working for Nihon Marketing Institute, Kojima co founds Nihon Marketing Agency in Osaka, and assumes the post of Executive Vice President.
1969
AprilVice President of Tokyo office.
1975
JulyPresident of Nihon Marketing Agency Tokyo Head Office.
1990
AprilPresident of Japan Marketing Agency

Kojima opened the Food and Beverage Development Center in 1975. The center conducted a panel survey once a month and issued 'Consumer Report' that featured noteworthy new products. The center provided unique consumer information on new processed food products.

Meanwhile, Kojima was involved in numerous product development, new business development, market research, and advertising and sales promotion plans. At the same time, he developed the unique detailed group interview (DGI) technique. Kojima practiced ever more practical and effective marketing activities and contributed to the technologies. He also served many years as a lecturer at marketing seminars and other events organized by the Chamber of Commerce. At the invitation of Technology University of China, Kojima contributed to the spread of the concept marketing in China.

Kojima authored numerous marketing books including those listed bellow.
[New Trends in New Product Planning] [Making Full Use of Marketing Information] [The 12 Hints on Planning] [How to Make Long-selling Products]

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