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Criteria of JMA (Action Standard)

Since the inception in 1968, we at JMA have fully utilized our vision and analytical ability as marketers that we have developed through the research activities.

Our constant goal has been to promptly propose the best and most appropriate solution for each assignment given to us by clients.

Always having the marketing sense to stay abreast of the times.

Always being professionals without making a compromise with clients in developing hypotheses and conclusions.

Being nimble, both psychologically and physically, and working aggressively.

Making accurate and 'suitable' proposals based on true objectivity and creativity as researchers.

Establishing broad and general viewpoints.

We have persistently implemented these policies working on some 700 cases and projects per year over the last '40 years.

JMA will continue to develop sophisticated solutions for its clients' issues by taking advantage of well trained minds, analytical skills acquired over many years our, and nimble footwork.

Kazuhiko Shibuno
President, Japan Marketing Agency Co., Ltd.

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